Smartphone on a white table displaying an online jewelry store with necklaces, earrings, rings, and jewelry sales ads, casting shadows on a beige textured wall. Example of Instagram grid layout for a luxury jewellery brand.
Close-up of a person sitting cross-legged on a sandy surface, wearing a beige athletic crop top and matching leggings, with painted red nails, a white yoga mat underneath, and shadows on the sand.

Is your online presence so aligned, your dream clients feel like they found you by fate?

Not yet, but I'm ready!
Not yet, but I'm ready!

BOOKING FOR MAY

•

BOOKING FOR MAY •

Instagram Management for
Purposeful, Female-Led
BRANDS

We create authentic content that speaks to the soul, so you can build trust that lasts well beyond the scroll.

We help…

Outline drawing of a lotus flower on a transparent background.

Take the anxiety out of
content creation

Outline of two hands shaking, forming a heart shape.

Attract dream clients
without hard selling

Outline of a hand holding three leaves with a small stem.

Nurture a feel-good
online presence

Founder and Social Media Manager of The Social Refresh, a Social Media Marketing Agency for Woman Owned Businesses
a cup of masala chai on a white linen bed as part of a social media strategist's breakfast

Hey there!

MEET ASHA • founder & social media manager

A creative soul, with a soft spot for slow living and a hot cup of herbal tea

Over the past 4 years, I’ve had the privilege of working with 240+ clients based across the globe — all from my little corner of the tropics — crafting captivating social media posts that embody their brand’s essence. I soon noticed how many female founders had such powerful missions, but an online presence that didn’t do them justice. And so, The Social Refresh was born… a space to bridge that gap and help you show up on social media in a way that feels aligned, impactful, and deeply you.

Top-down view of a wooden outdoor table with a silver Apple laptop and a cup of an iced coffee or frappuccino with a black straw on a cafe patio.

Our Approach

We create content that taps into your audience's deepest desires and makes them feel genuinely seen. The kind of content that has them nodding along thinking, "How on earth did you read my mind?!"

By the time they're ready to take action - booking a call, making a purchase, sliding into your DMs - they're already certain you're THE ONE.

That's what makes a social media presence magnetic: attracting customers who are already locked in before they ever reach out.

No pushy tactics. No hard sells. Just content that pulls the right people in and makes them think, "Finally, someone who gets it!"

"FEEL-GOOD" MARKETING
tell me more…
tell me more…
A macbook laptop used for social media marketing on a beige couch stacked on 2 books.

Services

  • We recommend this for those of you who know something's off with your current Instagram approach but can’t quite pinpoint the heart of the issue. Let us inspect your existing content and figure it out for you! We’ll leave you with our top 3 recommendations and actionable steps going forward.

  • If you’re ready to peel back the layers and build a strategy around the heart and soul of your brand, you’ll want in on this. We’ll conduct a full audit and create a customised strategy that guides you in the right direction, leaving you confident and excited.

  • This is for business owners who love being hands-on with their Instagram but need professional content creation. Maybe you enjoy engaging with your community directly, or you want to post spontaneous behind-the-scenes content, but you need consistent, professional posts and graphics. We’ve got you!

  • Our full scale Instagram management has you covered with the foundation of a strong custom strategy. We curate content that provides value to your target market and converts them into long-term clients. Receive a monthly in-depth analysis of your account’s performance so you’re never left in the dark.

explore packages
explore packages

What Our Clients are Raving About

Testimonials

“Working with Asha was a professional, comfortable experience from start to finish. She made it easy for me to give her what she needed to create the work I envisioned.”

- SARAH

“Asha never disappoints! If you’re looking for someone that is creative, cares about your brand, pays attention to detail and hardworking then you’ll want to book with her!”

– JANAI

“Super painless process! Listened to everything I wanted and offered suggestions I hadn’t thought about. Really loved the final product.”

– LISA

“I love Asha’s work. She worked really hard to understand my business and produced outstanding work as a result.”

– GEMMA

“It was so amazing working with Asha. She nailed our brand aesthetic in the first try. We love the templates and hope to work with Asha again.”

– THE FIRST GEMS

“It was an absolute pleasure working with Asha again. She was able to capture what we were looking for, and also gave some additional ideas we hadn’t considered before. 100% recommended!”

– AMY

“It was just perfect. Communicated very well, she immediately understood what the brand is about and adjusted the designs of our posts to that. I strongly recommend using her service.”

– TAMI

Stay Connected

Your dream client isn’t waiting to be convinced or sold to. In fact, she’s probably on Instagram as a mini escape from the world. The last thing she wants is to be sold to 🥱 What she is waiting for is to feel certain. Reassured that she
Being strategic gets a bad rap for being restrictive, which seems counterintuitive if you’re trying to show up authentically on Instagram, right?? But in reality, it’s just a framework that helps you create with clarity. Kind of like a j
How stinkin cool is that?? 🥹 To say I’m grateful would be an understatement, but I think life works in mysterious ways, and as Paulo Coelho said in my favourite book, The Alchemist, “when you want something, all the universe conspires i