
Instagram Strategy Refresh
Comprehensive 46 Page Presentation
If you think you’ve had an Instagram Strategy before, no you haven’t.
We don’t do “content pillars” “hashtags” or “buyer personas” over here. Instead, we dig deep into buyer psychology, analysing your ideal customer's current conversations, frustrations, aspirations and emotional triggers. From there, we’ll discover content gaps and opportunities for you to command your space on Instagram.
Within 2 weeks, you’ll leave with…
✴︎ A crystal clear understanding of your target market beyond their demographics
✴︎ Confidence in your ability to connect with them post after post
✴︎ A detailed blueprint for achieving your goals with actionable steps
✴︎ A sense of calmness knowing exactly how to channel your energy into your socials to match the needs of your ideal customers
What’s Included:
01
Content Resonance Audit
A deep dive into your existing Instagram approach and locating key areas for improvement
02
First Impression Profile Refresh
A makeover for your profile so anyone who lands on your account knows exactly what you’re about
03
Audience Connection Mapping
Explore your ideal clients' current conversations, frustrations, aspirations and emotional triggers
04
Unique Positioning
Uncovering content gaps and opportunities for thought leadership, where you can make the most out of your unique perspective
05
Goal Alignment
Sustainable alignment between what the business actually needs and what feels authentic to create
06
Authentic Content Strategy
A flexible framework to guide your audience through a meaningful journey from discovery to connection to conversion
07
Additional Notes
Suggestions on more ways to ensure your entire marketing strategy is aligned

investment:
$1,000
Prices are in USD // Only $700 if you’ve received an Audit within 30 days
TURNAROUND:
2 weeks
Add-Ons:
✴︎ Graphic Templates
✴︎ DM Saved Replies & FAQ Setup
✴︎ Stock Photo Library
Frequently Asked Questions
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I know those zeros look scary, but I can assure you it’s worth every penny. You'll receive the most in-depth strategy document you’ve ever seen with as much detail as a blanket sewn by a fairy. It’s like having your glasses cleaned after months - you can finally see clearly!
If you’re apprehensive, we do offer an Audit at $300 which can be credited towards your Strategy if you choose to upgrade within 30 days.
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As soon as you complete the strategy form, the 2 week timer starts! Within 14 days, you’ll receive your comprehensive written Strategy document via email.
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That's perfectly fine! The Strategy is designed to be a complete roadmap that you can implement independently. If you decide to upgrade to full Management, we’ll be thrilled to add you to our roster - but no pressure!
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The Instagram Audit ($300) is a quick diagnostic service that identifies immediate wins and problem areas with a 1-week turnaround. The Strategy ($1,000) on the other hand is a 2-week deep dive that includes your complete implementation roadmap. It’s like an appetiser vs a 5-course meal.
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Sure! We don’t offer a call after, but you can always email in your questions and we’ll get back to you promptly.
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No, the Strategy delivery is considered final. We use data from your account performance, target market’s online behaviour and our expertise to create a document that covers all the bases.
